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Synopsis
More than 2,000 detailed definitions offer information on all facets of marketing and associated terminology ranging from finance issues to physical distribution, social marketing, product development, marketing research, strategic marketing, pricing, global marketing and consumer behavior. All entries are alphabetized, and abbreviations or acronyms appear as entries in the main text. Annotation copyright Book News, Inc. Portland, Or.
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Synopsis
More than 2,000 detailed definitions offer information on all facets of marketing and associated terminology ranging from finance issues to physical distribution, social marketing, product development, marketing research, strategic marketing, pricing, global marketing and consumer behavior. All entries are alphabetized, and abbreviations or acronym
"About this title" may belong to another edition of this title.
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Dictionary of Marketing Terms
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # Z06I-00421
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