A guide to reading the signposts of danger and recognizing the most successful business strategies. The focus is on providing a realistic and understandable perspective of the language and concepts which are necessary to carry a product or service into the marketplace. The author covers financing, business plans, franchising, investors and partners, contracts, marketing, taking over a family business, negotiating, and the ins and outs of legal entities. Annotation c. by Book News, Inc., Portland, Or.
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Exposes the most successful business strategies
This book does not paint the yellow brick road nor does it merely deal in definition. It exposes the reader to the signposts of danger and to the most successful business strategies in a simple, easy to understand format.
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