Microblogging and Lifestreaming in Libraries (The Tech Set, 3) - Softcover

Hastings, Robin M.

Softcover

ISBN 10: 1555707076 ISBN 13: 9781555707071

Publisher: Neal-Schuman Publishers Inc, 2011

Synopsis

Microblogging and lifestreaming applications like Twitter, Tumblr, and Friend Feed are all around you and your users in everyday life. In "Microblogging and Lifestreaming in Libraries", author Robin M. Hastings presents a practical primer to help any library transform these cutting-edge, budget-friendly services into highly effective professional tools. Written specifically for LIS professionals, Hastings' start-to-finish guide explores the ins and outs of the most popular microblogging applications, and covers everything from selection to implementation to evaluation. You'll find easy-to-follow technical tips for setting up feeds, linking to other sites and services, and searching, as well as best practices for community building, marketing, and promotion. Hastings provides a complete glossary for using important 'Twitter Lingo', as well as a guide to recommended print and web resources for further related reading. As you'll find with each of the other nine "Tech Set" guides, the discussion is accessible to the novice who wants to learn the technology and how to implement it, as well as the seasoned pro charged with translating 'best practice' examples to the local setting and quantifying the results.

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Product Description

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Review

"Anyone interested in marshalling the art of monitoring or moderating simultaneous social networking sites will benefit from this book, but its real value lies in describing how libraries can specifically leverage these tools to organize and enhance services." (Library Journal)

"Microblogging and Lifestreaming in Libraries is a step-by-step guide for incorporating popular social media such as Twitter, FriendFeed, Tumblr, and others into the library outreach and communication arsenal. The book is well organized and takes the read through the process of integrating these services into their library's outreach portfolio...highly recommend for any library planning to get involved in this new arena." (Reference & User Services Quarterly)

Edition details

• Publisher: Neal-Schuman Publishers Inc
• Publication date: 2011
• Language: English
• ISBN 10: 1555707076
• ISBN 13: 9781555707071
• Binding: Paperback
• Number of pages: 125