Running a Successful Library Card Campaign: A How-to-do-it Manual: No. 119 - Softcover

Jones, Patrick

Softcover

ISBN 10: 1555704387 ISBN 13: 9781555704384

Publisher: Association of College & Research Libraries, 2002

Synopsis

How would you like to triple the number of people in your community with a library card and see them using your library regularly? This exciting and Inspiring How-To brims with proven techniques and tips from librarians across the country. With the remarkable popular campaign known as the Power Card Challenge, Patrick Jones and his colleagues at the Houston Public Library enrolled well over 200,000 new library users. They also watched circulation of juvenile materials increase by over 33 percent. Encouraged by this success, Jones surveyed and studied more than 50 other campaigns aimed at both adults and kids. In clear, helpful detail, he walks us through the greatest success stories, Packed with surefire advice from libraries large and small, this book will stir your imagination and give the material to help you avoid having to start from scratch. Includes dozens of sample brochures, press kits, ads, handouts, strategic plans, budget outlines, meeting minutes, and other documents.

About this title

Review

"Whether you represent a large urban library...or a smaller one...you will find something relevant and inspiring in this manual...It will inspire you and assure you that the process can be a manageable one."

About the Author

Patrick Jones has experience of teaching in both primary and secondary schools, and subsequently became a head teacher of a primary school. He has undertaken advisory work and run local authority courses on music education. Most recently he has joined the Institute of Education at Manchester Metropolitan University as a senior lecturer teaching music education for generalists and specialist music courses, as well as art education and professional studies. He is leader for the PGCE Primary Programme at the MMU Didsbury site.

Edition details

• Publisher: Association of College & Research Libraries
• Publication date: 2002
• Language: English
• ISBN 10: 1555704387
• ISBN 13: 9781555704384
• Binding: Paperback
• Number of pages: 221