A Propensity to Protect: Butter, Margarine and the Rise of Urban Culture in Canada - Softcover

W.H. Heick (author)

Softcover

ISBN 10: 155458485X ISBN 13: 9781554584857

Publisher: Wilfrid Laurier University Press, 2013

Synopsis

For Canada the last century was one of great social and economic change: an increasingly urban population witnessed shifts from an agricultural to a mixed economy and from moderate to greater wealth. Heick chronicles how changing attitudes toward butter and margarine reflected the nature of that society. He demonstrates how the ban on the manufacture, importation, and sale of margarine was instigated in 1986 at the behest of the nascent, yet influential diary industry, particularly in Ontario. This ban was based on the premise that margarine was not a pure food. Despite the lifting of the ban in 1918 - 23, margarine would only appear as a permanent fixture of the Canadian food spectrum after World War II. The author contends that post-World War II urbanization, and a desire to enjoy a more prosperous life after wartime stringencies, were instrumental in this change. It was increasingly difficult for the Canadian diary industry to meet the nation's growing dairy requirements. Margarine was no longer viewed as impure; in fact it was now recognized as being a wholesome food and substitute for butter.

Heick's important study of the Canadian butter/margarine competition brings to light how the lengthy debate manifested itself in political, economic and social milieux.

About this title

About the Author

W.H. Heick was born in the United States and came to Canada in 1947. His academic degrees are from the University of Western Ontario, Queen's University, and Duke University. Previous research interests have been Canadian federalism and Arthur Lower as historian.

Edition details

• Publisher: Wilfrid Laurier University Press
• Publication date: 2013
• Language: English
• ISBN 10: 155458485X
• ISBN 13: 9781554584857
• Binding: Paperback
• Number of pages: 239