Items related to Made You Look: How Advertising Works and Why You Should...
Synopsis
THE kids’ survival guide to advertising, revised and updated for the digital age. Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back. For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid’s ultimate guide to the advertising universe.
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About the Author
Shari Graydon is an award-winning author, educator, and media commentator. Her other books include "In Your Face" and "I Feel Great About My Hands."
Michelle Lamoreaux is an illustrator who works with publishers, agencies, and magazines throughout the United States. She lives in Cedar City, Utah.
"About this title" may belong to another edition of this title.
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Made You Look
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. Lamoreaux, Michelle (illustrator). pp. 160 Illus. (Col.). Seller Inventory # 55060565
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Made You Look
Seller: Books Puddle, New York, NY, U.S.A.
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Condition: New. Lamoreaux, Michelle (illustrator). pp. 160 Index Revised Edition. Seller Inventory # 2654499210
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Made You Look: How Advertising Works and Why You Should Know
Seller: Book Express (NZ), Shannon, New Zealand
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Lamoreaux, Michelle (illustrator). 160 pages. Cover worn. Ex-libraryTHE kids' survival guide to advertising, revised and updated for the digital age. Ads are everywhere these days: they are trying to be your friend on Faceboo k, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of t hese marketing messages. But they also have more power than ever to fight back. For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad lands cape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of adverti sing to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bu rsting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid's ulti mate guide to the advertising universe. Editorial Reviews Data-filled and slig htly tongue-in-cheek, this book explores the world of advertising and informs yo ung consumers; they will learn about consumer power, complaint power, and compan ion power. - Library Media Connection Revised to reflect a fast-changing ad la ndscape with its cookies, social media, text messaging and use of reality TV. Wr itten in a slightly cheeky way that will appeal to its young audience (grades fi ve to eight), this publication will significantly expand its readers' awareness of just how pervasive advertising is and the many different techniques of the se. Seller Inventory # 3698q
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Made You Look: How Advertising Works and Why You Should Know
Seller: Revaluation Books, Exeter, United Kingdom
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Paperback. Condition: Brand New. Lamoreaux, Michelle (illustrator). 2nd revised edition. 160 pages. 9.00x7.00x0.88 inches. In Stock. Seller Inventory # zk1554515602
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Made You Look: How Advertising Works and Why You Should Know
Seller: London Bridge Books, London, United Kingdom
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paperback. Condition: Good. Lamoreaux, Michelle (illustrator). Seller Inventory # 1554515602-3-33558136
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