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Synopsis
THE kids’ survival guide to advertising, revised and updated for the digital age. Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back. For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid’s ultimate guide to the advertising universe.
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About the Author
Shari Graydon is an award-winning author, educator, and media commentator. Her other books include "In Your Face" and "I Feel Great About My Hands."
Michelle Lamoreaux is an illustrator who works with publishers, agencies, and magazines throughout the United States. She lives in Cedar City, Utah.
"About this title" may belong to another edition of this title.
- PublisherAnnick Press
- Publication date2013
- ISBN 10 1554515602
- ISBN 13 9781554515608
- BindingPaperback
- LanguageEnglish
- Number of pages160
- IllustratorLamoreaux Michelle
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Made You Look : How Advertising Works and Why You Should Know
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Lamoreaux, Michelle (illustrator). 2nd Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 5836201-6
Quantity: 1 available
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Made You Look: How Advertising Works and Why You Should Know
Seller: London Bridge Books, London, United Kingdom
Seller rating 5 out of 5 stars
paperback. Condition: Good. Lamoreaux, Michelle (illustrator). Seller Inventory # 1554515602-3-33558136
Quantity: 1 available
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Made You Look : How Advertising Works and Why You Should Know
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Lamoreaux, Michelle (illustrator). Unread book in perfect condition. Seller Inventory # 19829916
Quantity: Over 20 available
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Made You Look: How Advertising Works and Why You Should Know
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Lamoreaux, Michelle (illustrator). Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.92. Seller Inventory # G1554515602I3N00
Quantity: 1 available
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Made You Look: How Advertising Works and Why You Should Know
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Lamoreaux, Michelle (illustrator). Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.92. Seller Inventory # G1554515602I3N00
Quantity: 2 available
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Made You Look: How Advertising Works and Why You Should Know
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Lamoreaux, Michelle (illustrator). Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.92. Seller Inventory # G1554515602I5N00
Quantity: 1 available
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Made You Look: How Advertising Works and Why You Should Know
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Lamoreaux, Michelle (illustrator). Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.92. Seller Inventory # G1554515602I3N00
Quantity: 2 available
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Made You Look: How Advertising Works and Why You Should Know
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. Lamoreaux, Michelle (illustrator). May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.92. Seller Inventory # G1554515602I4N00
Quantity: 1 available
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Made You Look: How Advertising Works and Why You Should Know
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: As New. No Jacket. Lamoreaux, Michelle (illustrator). Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.92. Seller Inventory # G1554515602I2N00
Quantity: 1 available
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Made You Look: How Advertising Works and Why You Should Know
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Lamoreaux, Michelle (illustrator). Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.92. Seller Inventory # G1554515602I3N10
Quantity: 1 available