Synopsis
THE kids’ survival guide to advertising, revised and updated for the digital age. Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back. For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid’s ultimate guide to the advertising universe.
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About the Author
Shari Graydon is an award-winning author, educator, and media commentator. Her other books include "In Your Face" and "I Feel Great About My Hands."
Michelle Lamoreaux is an illustrator who works with publishers, agencies, and magazines throughout the United States. She lives in Cedar City, Utah.
"About this title" may belong to another edition of this title.
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Made You Look: How Advertising Works and Why You Should Know
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. Lamoreaux, Michelle (illustrator). Book is in acceptable condition and shows signs of wear. Book may also include underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.1554515602.A
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Made You Look: How Advertising Works and Why You Should Know
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Lamoreaux, Michelle (illustrator). Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00103460315
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Made You Look: How Advertising Works and Why You Should Know
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Lamoreaux, Michelle (illustrator). Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1554515602I3N10
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Made You Look : How Advertising Works and Why You Should Know
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Lamoreaux, Michelle (illustrator). 2nd Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5836201-6
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Made You Look : How Advertising Works and Why You Should Know
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Lamoreaux, Michelle (illustrator). 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 11098587-6
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Made You Look: How Advertising Works and Why You Should Know
Seller: Orphans Treasure Box, Champaign, IL, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Very Good. Lamoreaux, Michelle (illustrator). Ships quickly. Mild shelf/reading wear. Orphans Treasure Box sells books to raise money for orphans and vulnerable kids. Seller Inventory # AJX-08152025-EM083
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Made You Look: How Advertising Works and Why You Should Know
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Lamoreaux, Michelle (illustrator). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR011386396
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Made You Look: How Advertising Works and Why You Should Know
Seller: Zoom Books Company, Lynden, WA, U.S.A.
Seller rating 5 out of 5 stars
Condition: like_new. Lamoreaux, Michelle (illustrator). Seller Inventory # ZBV.1554515602.LN
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Made You Look: How Advertising Works and Why You Should Know
Seller: MERS Goodwill-Kansas City, Blue Springs, MO, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Lamoreaux, Michelle (illustrator). The book does not look new and has been read but is in excellent condition. There is no obvious damage to the cover the dust jacket if applicable is included for hard covers. There are no missing or damaged pages, no creases or tears, and no underlining highlighting of text or writing in the margins. It may have very minimal identifying marks on the inside cover as well as very minimal wear and tear. See the seller's listing for full details and a description of any imperfections. Seller Inventory # WMEKV.1554515602.VG
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Made You Look: How Advertising Works and Why You Should Know
Seller: Lakeside Books, Benton Harbor, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Lamoreaux, Michelle (illustrator). Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books! Seller Inventory # OTF-S-9781554515608