Synopsis
THE kids’ survival guide to advertising, revised and updated for the digital age. Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back. For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid’s ultimate guide to the advertising universe.
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About the Author
Shari Graydon is an award-winning author, educator, and media commentator. Her other books include "In Your Face" and "I Feel Great About My Hands."
Michelle Lamoreaux is an illustrator who works with publishers, agencies, and magazines throughout the United States. She lives in Cedar City, Utah.
"About this title" may belong to another edition of this title.
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Made You Look: How Advertising Works and Why You Should Know
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Lamoreaux, Michelle (illustrator). Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00106331324
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Made You Look: How Advertising Works and Why You Should Know
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. Lamoreaux, Michelle (illustrator). Book is in acceptable condition and shows signs of wear. Book may also include underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.1554515602.A
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Made You Look: How Advertising Works and Why You Should Know
Seller: HPB-Diamond, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Lamoreaux, Michelle (illustrator). Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_478108345
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Made You Look: How Advertising Works and Why You Should Know
Seller: ICTBooks, Wichita, KS, U.S.A.
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Condition: good. Lamoreaux, Michelle (illustrator). Book shows wear from use but remains a usable copy. May include writing highlighting underlining library markings. LISTING USES STOCK PHOTOS AND COVER MAY VARY. Ships via USPS and typically arrives within 10-12 business days. Seller Inventory # ICV.1554515602.G
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Made You Look: How Advertising Works and Why You Should Know
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Lamoreaux, Michelle (illustrator). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR011386396
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Made You Look
Seller: Majestic Books, Hounslow, United Kingdom
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Condition: New. Lamoreaux, Michelle (illustrator). pp. 160 Illus. (Col.). Seller Inventory # 55060565
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Made You Look
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Condition: New. Lamoreaux, Michelle (illustrator). pp. 160 Index Revised Edition. Seller Inventory # 2654499210
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Made You Look: How Advertising Works and Why You Should Know
Seller: Book Express (NZ), Shannon, New Zealand
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Lamoreaux, Michelle (illustrator). 160 pages. Cover worn. Ex-libraryTHE kids' survival guide to advertising, revised and updated for the digital age. Ads are everywhere these days: they are trying to be your friend on Faceboo k, popping up in the background of your videogame, and even messaging your phone. Seller Inventory # 3698q
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Made You Look: How Advertising Works and Why You Should Know
Seller: London Bridge Books, London, United Kingdom
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paperback. Condition: Good. Lamoreaux, Michelle (illustrator). Seller Inventory # 1554515602-3-33558136
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Made You Look: How Advertising Works and Why You Should Know
Seller: YESIBOOKSTORE, MIAMI, FL, U.S.A.
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paperback. Condition: As New. Lamoreaux, Michelle (illustrator). Seller Inventory # 1554515602-VB