The retail industry is full of lucrative opportunities for the entrepreneur who can tap into niche markets. This guide shows you how.
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This book was written to help small to mid size retailers
I wrote this book to help small and mid sized retailers not make mistakes that would put them out of business. The book is written in easy to understand prose that does not make learning about retail difficult.
James E. Dion has been involved in all levels of retailas a buyer, brand manager, and department store executive. The founder and president of Dionco Inc. in Chicago, Jim Dion consults, trains, and speaks on retail technology, selling and service, merchandising and operations, marketing, and consumer trends. He is author of the popular Retail Selling Ain t Brain Surgery, It s Twice As Hard. Ted Topping, MBA, is president of Creative Insights Inc., a retail consulting firm he founded in 1989. Based in Vancouver, he is a keynote speaker, trainer, and consultant who works with retail and other clients throughout North America."
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