Offers an examination of advertising in the modern era by reviewing the workings of an advertising agency, the development of ads, and their purpose, complete with consumer tips, activities, index, and more. Simultaneous.
"synopsis" may belong to another edition of this title.
Shari Graydon has written chapters for textbooks, columns for newspapers, programs for television, commentaries for radio, and speeches for politicians. She has taught media literacy at university and is a former president of the non-profit women's group MediaWatch.
"About this title" may belong to another edition of this title.
Seller: HPB-Diamond, Dallas, TX, U.S.A.
paperback. Condition: Very Good. Clark, Warren (illustrator). Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_480637440
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Paperback. Condition: Good. Clark, Warren (illustrator). THE kids' survival guide to advertising, revised and updated for the digital age. Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back. For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind ) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid's ultimate guide to the advertising universe. Seller Inventory # 00110596339
Seller: Goodwill Books, Hillsboro, OR, U.S.A.
Condition: acceptable. Clark, Warren (illustrator). Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. Seller Inventory # GICWV.1550378147.A
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. No Jacket. Clark, Warren (illustrator). Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1550378147I4N10
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
paperback. Condition: New. Clark, Warren (illustrator). In shrink wrap. Looks like an interesting title! Seller Inventory # Q-1550378147
Seller: Buchpark, Trebbin, Germany
Condition: Sehr gut. Clark, Warren (illustrator). Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Seller Inventory # 2425211/2