Made You Look: How Advertising Works and Why You Should Know - Softcover

Graydon, Shari

 
9781550378146: Made You Look: How Advertising Works and Why You Should Know

Synopsis

Offers an examination of advertising in the modern era by reviewing the workings of an advertising agency, the development of ads, and their purpose, complete with consumer tips, activities, index, and more. Simultaneous.

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About the Author

Shari Graydon has written chapters for textbooks, columns for newspapers, programs for television, commentaries for radio, and speeches for politicians. She has taught media literacy at university and is a former president of the non-profit women's group MediaWatch.

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