Items related to Brand Strategy Workbook: 6 Steps to Building a Lasting...

Brand Strategy Workbook: 6 Steps to Building a Lasting Identity - Softcover

Corder, Lloyd E.

 
9781547272891: Brand Strategy Workbook: 6 Steps to Building a Lasting Identity
Softcover
ISBN 10: 1547272899 ISBN 13: 9781547272891
Publisher: CreateSpace Independent Publishing Platform, 2017

Synopsis

Brand Strategy Workbook is the practical, let-me-show-you-how-it’s done companion to Brand Strategy. Through carefully chosen exercises, examples, breakout sessions and assignments, it shows you how to apply the six key concepts of branding: Brand, Research, Analyze, Position, Market and Measure. Using a step-by-step approach, it demystifies many of the proven principles of building and maintaining a strong product or service brand.

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About the Author

Lloyd Corder, Ph.D., is founder and CEO of strategic marketing research firm CorCom, Inc. and teaches at Tepper School of Business at Carnegie Mellon University and the University of Pittsburgh. He is a frequent keynote, convention and motivational speaker, and he has appeared on business-oriented radio and television programs. Corder’s studies have been published in more than 500 magazines and newspapers.

"About this title" may belong to another edition of this title.

Publisher
CreateSpace Independent Publishing Platform
Publication date
2017
Language
English
ISBN 10 
1547272899
ISBN 13 
9781547272891
Binding
Paperback
Number of pages
74