Understanding Business: The Logic of Balance: Part of the Understanding Series of Books: Volume 2 - Softcover

Moreau, Gary

Softcover

ISBN 10: 1547074736 ISBN 13: 9781547074730

Publisher: CreateSpace Independent Publishing Platform, 2017

Synopsis

Building and managing a large corporation on values such as honor, integrity, obligation, and trust may seem antithetical to achieving and sustaining business success. But if you want to engage your most critical stakeholders—your employees—at the highest level, those are exactly the values you must leverage and prioritize.

It’s not that companies ignore what seasoned business leader Gary Moreau calls the “soft tools” of business management. However, in placing more emphasis on the measurable tools of development and growth, such as quantitative marketing and financial modeling, executives tend to make the soft tools secondary when it comes to achieving their business goals. And without the real trust of those who do the work, companies won’t grow in a sustaining way.

In his latest book in the Understanding series, Moreau shows business leaders—especially those just starting out—how to establish real trust with those they lead and create an environment that is inclusive and appreciative of diversity, from culture and gender issues to leadership styles.

Understanding Business: The Logic of Balance shows you how to balance soft tools with popular, measurable tools to improve company culture and achieve overall success.

About this title

About the Author

Gary Moreau has more than four decades of experience—including twenty-five years as a C-suite executive—and has provided leadership at multinational companies throughout the world, including North America, Europe, and Asia. He lived and worked in China for nine years. Recognized by World Economic Forum as a member of the inaugural class for Global Leaders for Tomorrow (1993), Moreau has written six books (two under the pen name Avam Hale) and served on four corporate boards in the United States and Canada. Today he consults and speaks on leadership, strategy, and Asia. He is married and lives in the Midwest.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2017
• Language: English
• ISBN 10: 1547074736
• ISBN 13: 9781547074730
• Binding: Paperback
• Number of pages: 188