Sales Lab Scripting: The Proven Playbook to Scientifically Crush Your Sales Goals - Softcover

Hodson, Butch; Mahar, A.J.

Softcover

ISBN 10: 1544547811 ISBN 13: 9781544547817

Publisher: Sellfire, 2025

Synopsis

This is the blueprint to transform your company, along with the lives of your employees and customers. Get ready to turn even the most inexperienced salespeople into highly trained selling machines.

In Sales Lab Scripting, tech sales masters A.J. Mahar and Butch Hodson unveil the exact playbook they’ve used to scale dozens of startups. This step-by-step process has helped thousands of sales reps consistently crush their sales goals every month—regardless of experience, product, or industry.

Unlike most sales books that are too general to implement in practice, Sales Lab Scripting shows you exactly what to say, how to say it, and when to say it. You’ll learn the scientifically tested and repeatable process to execute the perfect sales pitch, maximize revenue, and quickly scale your sales force.

About this title

About the Authors

Butch is a veteran sales leader, operator, and coach in the world of high-velocity sales. Since 2009, he has trained more than 10,000 sales professionals and played a pivotal role in scaling numerous companies' sales organizations. As the co-author of Sales Lab Scripting, a comprehensive playbook for mastering high-velocity sales, Butch has cemented his reputation as an authority in sales strategy for transactional sales. His expertise encompasses developing scalable sales processes, mentoring emerging sales leaders, and implementing innovative sales techniques. Butch is also a proud Texan, where he still resides with the love of his life, Tamera Hodson, and their four children, Laney, Ava, Memphis, and Oakley. When he's not helping companies close more deals, he's trying to master his toughest leadership role yet: being the best husband and dad he can be. With three daughters and a son, he's outnumbered, out-negotiated, and occasionally outvoted, but he's always all in.

A.J. is the co-author of Sales Lab Scripting, a playbook for mastering high-velocity sales. With over fifteen years in sales and coaching, he has helped teams scale from 1 to 500+ reps, driving multimillion-dollar growth. He specializes in designing and testing sales scripts for high-velocity environments, implementing scalable sales processes for predictable revenue growth, and driving performance through data-backed sales strategies. A Boston native and James Madison University graduate, A.J. now lives in Austin, TX, where he balances sales with his love for health and wellness, travel, TV/film, acting, his church, and spending time with friends and family.

Edition details

• Publisher: Sellfire
• Publication date: 2025
• Language: English
• ISBN 10: 1544547811
• ISBN 13: 9781544547817
• Binding: Paperback
• Number of pages: 228