Items related to Forget the Funnel: A Customer-Led Approach for Driving...
Synopsis
Your product is great. So why is marketing it so hard?
Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.
If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.
It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.
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About the Authors
Georgiana Laudi and Claire Suellentrop co-founded Forget the Funnel, a consultancy that helps SaaS teams reach and retain high lifetime value customers.Georgiana is a strategic advisor and speaker who's passionate about turning customer value into revenue-generating outcomes. Marketing online since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups.
Georgiana Laudi and Claire Suellentrop co-founded Forget the Funnel, a consultancy that helps SaaS teams reach and retain high lifetime value customers.Since 2014, Claire has helped SaaS companies grow to multiple millions in ARR by leveraging customer insights to fuel marketing and growth programs. She's spoken internationally about the impact of taking a customer-led approach, delivering presentations and training to audiences of founders, VC-backed teams, and enterprise executives.
"About this title" may belong to another edition of this title.
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Claire Laudi, Georgiana;Suellentrop
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Paperback. Condition: Good. Your product is great. So why is marketing it so hard?Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains.lumpy. Slow. Frustratingly inconsistent.If this sounds familiar, the problem isn't you or your ideas; it's that you're>guessing at what resonates with your target customers. In>Forget the Funnel, Georgiana Laudi and>Claire Suellentrop share the>Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers' heads, map and measure your customers' experience, and uncover which tactics will>actually move the needle for your company. It's time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth. Seller Inventory # 00109369569
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Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1544542232I2N00
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Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1544542232I3N00
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Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1544542232I4N00
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Claire Laudi, Georgiana;Suellentrop
Seller: World of Books Inc, Montgomery, IL, U.S.A.
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Paperback. Condition: Good. Your product is great. So why is marketing it so hard?Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains.lumpy. Slow. Frustratingly inconsistent.If this sounds familiar, the problem isn't you or your ideas; it's that you're>guessing at what resonates with your target customers. In>Forget the Funnel, Georgiana Laudi and>Claire Suellentrop share the>Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers' heads, map and measure your customers' experience, and uncover which tactics will>actually move the needle for your company. It's time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth. Seller Inventory # CIN1544542232G
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Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue
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paperback. Condition: Very Good. As pictured. Very light edge wear. No marks throughout. Carefully packed and promptly shipped. Seller Inventory # B16S702367
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Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue
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paperback. Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # rev2302273299
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Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue (Paperback or Softback)
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Claire Laudi, Georgiana;Suellentrop
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