Synopsis
<p data-pm-slice="1 1 []">As an innovator in a large company working hard to drive growth and deliver products consumers love, your size is an advantage—one that you can leverage for incredible results.</p>
<p data-pm-slice="1 1 []"> </p>
<p data-pm-slice="1 1 []">But when it comes to innovation, you can’t rely on big-company strength alone. Between your company’s capabilities and the entrepreneurial ethos underscoring every successful startup lies the sweet spot for disruptive innovation, and the key to unlocking exponential growth.</p>
<p data-pm-slice="1 1 []"> </p>
<p data-pm-slice="1 1 []"><strong><u>In this revision of</u></strong> <em>Fire In the Machine</em>, <strong>Jonathan Tofel and Carolina Sasson</strong> share insight gained from decades spent working within and consulting for Fortune 500 companies. They share the strategies that have helped their CPG clients harness entrepreneurialism and balance the startup mindset with big business systems to unleash the best of both worlds.<em> Fire In the Machine</em> is an insightful journey into the challenges that all great innovators in large corporations eventually face. This is your chance to leverage new strategies and realize the growth that’s possible when entrepreneurial innovation is in the driver’s seat.</p>
"synopsis" may belong to another edition of this title.
About the Authors
Jonathan Tofel is the founder and CEO of Mission Field. Before helping companies like PepsiCo, General Mills, and Kellogg's create disruptive innovations, Jonathan worked in Brand Management at P&G, Marketing and Innovation at Oxi Clean, and was an entrepreneurial consultant for The Clorox Company. Jonathan has founded two consultancies and continues to design and implement models for rapid innovation.
Carolina Sasson is the Chief Operating Officer at Mission Field, where she embraces a holistic, iterative approach to help Fortune 500 clients develop big ideas. Starting her marketing career at P&G, Carolina launched a natural food startup in Boulder, Colorado, before spending a decade at Whitewave Foods and eventually leading The Seed Group, an internal innovation incubator.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Fire in the Machine: Driving Entrepreneurial Innovation...
Stock Image
Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations
Published by
Lioncrest Publishing (edition ), 2022
ISBN 10: 154453017X
ISBN 13: 9781544530178
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 154453017X-8-1
Stock Image
Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G154453017XI4N00
Stock Image
Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 44831668-n
Seller Image
Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations (Hardback or Cased Book)
Published by
Lioncrest Publishing 9/20/2022, 2022
ISBN 10: 154453017X
ISBN 13: 9781544530178
New
Hardcover
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Seller rating 5 out of 5 stars
Hardback or Cased Book. Condition: New. Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations. Book. Seller Inventory # BBS-9781544530178
Stock Image
Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 44831668
Stock Image
Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations
Print on DemandSeller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. Print on Demand. Seller Inventory # 401301097
Buy New
£ 19.63
£ 6.50 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 4 available
Stock Image
Fire in the Machine
Print on DemandSeller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9781544530178
Stock Image
Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations
Print on DemandSeller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Print on Demand. Seller Inventory # 26396157366
Stock Image
Fire in the Machine
Print on DemandSeller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9781544530178
Buy New
£ 23.71
£ 4.16 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations
Print on DemandSeller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 4 out of 5 stars
Condition: New. PRINT ON DEMAND. Seller Inventory # 18396157372