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Synopsis
Taking your business into a foreign market can be risky. If a company wants to hit it big internationally, they need to think globally and act locally. As global operations strategist Craig Maginness says, go “glocal.”
In Go Glocal, Craig lays out the framework businesses need to succeed when entering a foreign market, explaining why it’s important to be proactive when deciding where to take your company. Craig breaks down how to prepare your organization for success in a new country, discussing critical issues including whether your value proposition will translate to a new cultural context, why relationships are more important than contracts and how to establish and nurture profitable ones, and what vehicle for going international might work best for your business.
If you want the risk of entering a foreign market to pay off and your business to flourish, go glocal.
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Go Glocal: The Definitive Guide to Success in Entering International Markets
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Lioncrest Publishing 27 M, 2018
ISBN 10: 1544510535
ISBN 13: 9781544510538
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Hardcover. Condition: Very Good. Go Glocal: The Definitive Guide to Success in Entering International Markets This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9781544510538
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Go Glocal: The Definitive Guide to Success in Entering International Markets
Published by
Lioncrest Publishing 01/r /27 M, 2018
ISBN 10: 1544510535
ISBN 13: 9781544510538
Used
Hardcover
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Hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9781544510538
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Go Glocal : The Definitive Guide to Success in Entering International Markets
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Go Glocal : The Definitive Guide to Success in Entering International Markets
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Go Glocal: The Definitive Guide to Success in Entering International Markets
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Go Glocal
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Go Glocal: The Definitive Guide to Success in Entering International Markets
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