MARKETING BLUNDERS: CASES & LESSONS FOR MANAGERS - Softcover

Hamzah, Zalfa Laili; Dar, Ong Lin

 
9781543761795: MARKETING BLUNDERS: CASES & LESSONS FOR MANAGERS
Softcover
ISBN 10: 1543761798 ISBN 13: 9781543761795
Publisher: Partridge Publishing Singapore, 2020

Synopsis

Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.

"synopsis" may belong to another edition of this title.

Publisher
Partridge Publishing Singapore
Publication date
2020
Language
English
ISBN 10 
1543761798
ISBN 13 
9781543761795
Binding
Paperback
Number of pages
108