A Logistics It Strategy Firm Performance & Generation Y Corporate Social Responsibility - Softcover

Arumugam, Archanna; Teng, Tracy Yeap; Hamid, Abu Bakar

Softcover

ISBN 10: 1543758894 ISBN 13: 9781543758894

Publisher: Partridge Publishing Singapore, 2020

Synopsis

Malaysia's manufacturing sector plays an integral role in enabling the growth of the country's supply chain and continues evolution of the logistics role are obvious in the last two decades. Despite of the remarkable expansion of the industry, very few studies are focusing on logistics system's contribution towards the organization performance. This study examine the factors that affect the organization performance of manufacturing firms from a logistics perspective. The variables employed to examine are logistics strategic, organizational structure and logistics information technology (LIT) towards organization performance of manufacturing firms. From the sample of data collection, the results indicated that logistics strategy, organizational structure and logistics information technology has significant relationship with organization performance. As the corporate social responsibility are growing popularity in Malaysia particularly, Malaysian generation Y who newly joined the workforce are found not only focus on the products and services but also on the response of the corporation CSR. This investigated the factors, such as consumers' awareness, consumers' trust and the willingness to pay premium price on CSR that have impact on the purchase intention. From survey collected, the findings demonstrated that the relationship between the willingness to pay premium price and purchase intention is the strongest, compared to the consumers' trust on purchase intention. While, the consumers' awareness on the purchase intention of Malaysian generation Y is weakest relationship among the other two factors.

Edition details

• Publisher: Partridge Publishing Singapore
• Publication date: 2020
• Language: English
• ISBN 10: 1543758894
• ISBN 13: 9781543758894
• Binding: Paperback
• Number of pages: 228