Introduction to Revenue Management for Hotels: Tools and strategies to maximize the revenue of your property - Softcover

Hereter, Gemma

 
9781542609050: Introduction to Revenue Management for Hotels: Tools and strategies to maximize the revenue of your property
Softcover
ISBN 10: 1542609054 ISBN 13: 9781542609050
Publisher: CreateSpace Independent Publishing Platform, 2017

Synopsis

Revenue Management is a sales technique based on the analysis of the different variables that affect the purchasing decision of a consumer. With effective management of revenue using Yield and Revenue Management you can maximize the sales of a hotel’s rooms and its different services and you can make them as profitable as possible using the most adequate sales channel. This book is about the basis of Revenue Management, the best tools that need to be applied, it covers the importance of good online marketing and about how to manage your online reputation. It includes some practical cases and examples. If you want to understand Revenue Management in a concise way through real examples, this is the book for you!

"synopsis" may belong to another edition of this title.

Publisher
CreateSpace Independent Publishing Platform
Publication date
2017
Language
English
ISBN 10 
1542609054
ISBN 13 
9781542609050
Binding
Paperback
Number of pages
110