The Creative Shift: How to Power Up Your Organization by Making Space for New Ideas - Hardcover

Robertson, Andrew

 
9781541705241: The Creative Shift: How to Power Up Your Organization by Making Space for New Ideas

Synopsis

A brass-tacks guide to delivering and successfully executing one groundbreaking idea after another, without interrupting business as usual.

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About the Author

Andrew Robertson is Chairman of BBDO Worldwide. He served as President and CEO for two decades, during which BBDO was recognized as the world's most effective network five times, and as Network of the decade at Cannes Lions. Inducted into the Advertising Hall of Fame in 2022, he has taught guest classes at NYU, UNC, and Wake Forest University, appeared on CNBC, Bloomberg News, and The Today Show, and is a Chairman Emeritus of The Advertising Council.

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