The Creativity Choice: The Science of Making Decisions to Turn Ideas into Action - Hardcover

Pringle, Zorana Ivcevic

Hardcover

ISBN 10: 1541704320 ISBN 13: 9781541704329

Publisher: PublicAffairs, 2025

Synopsis

Based on twenty years of research, a Yale University scientist explains how to make ideas into realities and dispels the myth that creativity is a trait that you're born with. It isn't; instead, creativity is a decision that you make again and again

About this title

About the Author

Dr. Zorana Ivcevic Pringle is a senior research scientist at Yale University's Center for Emotional Intelligence. She is a regular contributor to Psychology Today and Creativity Post, and coeditor of The Cambridge Handbook of Creativity and Emotions and Crises, Creativity, and Innovation. She lives in Portsmouth, New Hampshire.

From the Back Cover

"Whether you're tackling an ambitious project or seeking fresh inspiration in daily life, The Creativity Choice equips you with the tools to transform your ideas into impactful action and meaningful accomplishment."
--Marc Brackett, bestselling author of Permission to Feel

"Consider this book your creativity coach: it shows how anyone can embrace creativity in their everyday lives. A must-read for all who want to grow their own creativity, support the creativity of a team, and lead for creativity and innovation."
--Scott Barry Kaufman, coauthor of Wired to Create

"As a scientist-turned-biotech CEO, I never thought of myself as 'creative' until I read The Creativity Choice. This book challenged my views and beliefs, illustrating how small decisions and persistence can lead to transformative ideas and actions, much like scaling a startup. . . . An inspiring and practical guide for anyone who seeks to harness creativity."
--Marina Udier, CEO, Nouscom

"Zorana Pringle's insightful approach takes away the mystery of creativity and offers pragmatic strategies for reclaiming it as a skill that can be cultivated and practiced."
--Anne Fullenkamp, senior director of creative experiences, Children's Museum of Pittsburgh

"I've never read a clearer, more thoroughly researched, or more thoughtful framework for why to be creative, and how we can all nurture creativity as a skillset. In the age of AI, when the last thing that will set humanity apart from machines is our creativity, I cannot think of a timelier moment for this book."
--Kate Goodall, cofounder, Halcyon, and managing partner of Halcyon Venture Partners

Edition details

• Publisher: PublicAffairs
• Publication date: 2025
• Language: English
• ISBN 10: 1541704320
• ISBN 13: 9781541704329
• Binding: Hardcover
• Number of pages: 304