Conceptual Blockbusting (Fifth Edition): A Guide to Better Ideas - Softcover

Adams, James L.

 
9781541674042: Conceptual Blockbusting (Fifth Edition): A Guide to Better Ideas

Synopsis

A thoroughly revised edition of the classic on creativity, essential for individuals and teams who want to think outside the box.

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About the Author

James L. Adams is professor emeritus at Stanford University, where he has held a variety of administrative posts, taught courses on design and creativity, and won many teaching awards. Trained as an engineer and artist, he has been employed as a design engineer by several companies, as well as consulting for and coaching groups in the private and public sector around the world. He lives on the Stanford campus.

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