Symbol & Reason: An Introduction to Public Relations (Media and Communications - Technologies, Policies and Challenges) - Softcover

Luke Strongman

Softcover

ISBN 10: 1536124877 ISBN 13: 9781536124873

Publisher: Nova Science Publishers, Inc, 2017

Synopsis

This book is a critical and practical guide to the aspects of public relations in the everyday business world. It explores key thematical trends and developments within the public relations and reputation management fields. Public relations is essential to any business or organisational entity; it is a part of what they do in performing their function and it is a part of what helps them to perform their function. Pubic relation is what links organisations values and products to their stakeholders as well as to the market and social drivers that sustain them. Public relations practitioners are change-merchants. That is, they like to shift public opinion and bring about new attitudes and behaviours. Including chapters that discuss issues such as crisis management, negotiation, networking, and branding, this book delves beneath the surface activity to reveal the theory behind the practice. This will be an accessible, interesting book that will appeal to broaden general readership, including a wide variety of everyday business viewpoints.

About this title

About the Author

Luke Strongman teaches Communication at the Open Polytechnic of New Zealand. He has published several books in related topic areas of education, communication, reference, and social sciences for general and academic audiences.

Edition details

• Publisher: Nova Science Publishers, Inc
• Publication date: 2017
• Language: English
• ISBN 10: 1536124877
• ISBN 13: 9781536124873
• Binding: Paperback
• Number of pages: 150