Have Fun Promoting Your Small Business: Ideas To Grow Your Business - Softcover

Backen, Darrell

Softcover

ISBN 10: 1532980396 ISBN 13: 9781532980398

Publisher: CreateSpace Independent Publishing Platform, 2016

Synopsis

My first direct mail campaign was in 1966. I designed it by hand, mimeographed it on a gestetner mimeograph and then hand delivered it. The results were spectacular! My father made his entire year’s salary as a milkman in six weeks. He quit his job and started his company which lasted for decades. At the time I was 10 years old. I’ve tried and used every form of advertising available. There are dozens of advertising systems that I found that were cost-effective. Here are 76 ways to advertise your company that are fun and effective. This book was originally written as a course in 1992, the methods are just as effective today for small businesses. New cars are boring. I developed a fleet of antique vehicles that people instantly noticed. I developed new customers because they liked my fleet of vintage vehicles. I took the junk out of junk mail by making it fun and worth keeping I hired artists to draw caricatures of our machinery and have coloring contest for the kids to color. Thinking outside the box was what I enjoyed the best. People use these phrases to discover marketing: marketing advertising branding marketing mix digital marketing promotion marketing plan marketing strategy online marketing market research guerilla marketing marketing definition marketing management marketing strategies direct marketing internet marketing b2b marketing promotions sales promotion online advertising viral marketing web marketing search engine marketing marketing concept sales and marketing business marketing event marketing marketing campaign marketing communication marketing objectives marketing tools niche marketing promoting promotional strategic marketing brand marketing marketing consultant marketing ideas

About this title

About the Author

Have fun building your business! Over the last 50 years I've had tremendous fun and profit building my business. As a small business owner, I always had to keep an eye on cost and effectiveness. I developed dozens of ways that were fun and profitable. I have published Home & Leisure Magazine which started as a single page flyer advertising my business. It grew into a 32 page full colour magazine. I then turned my attention to digital marketing. I have developed dozens of methods to effectively market a business online. You can find details at www.dob.tel

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2016
• Language: English
• ISBN 10: 1532980396
• ISBN 13: 9781532980398
• Binding: Paperback
• Edition number: 1
• Number of pages: 116