Turning The Screen: Personalisation and Privacy - Softcover

Griffith-Jones, R&D; Griffith-Jones, David Huw; Griffith-Jones, Robert James

Softcover

ISBN 10: 153270206X ISBN 13: 9781532702068

Publisher: CreateSpace Independent Publishing Platform, 2016

Synopsis

We haven’t been watching you. We don’t know who you are. But if we wanted to, we could find a lot about you: what text font you prefer to read, its size and if you digest a diagram better than text. We didn’t buy this information, so… we’re sorry about that? Companies, however, do take such an approach to their communications: a process known as “personalisation”. We consider what gave birth to personalisation; its impact on businesses, consumers and our right to privacy. Big Data, Snowden, Facebook, Celeb iCloud, Russian Cyber Hack; We live in a world where personal information is dropped like never before. Whatever side of the corporate-consumer fence you’re on: it’s time you understood the power and potential of personalised digital experiences.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2016
• Language: English
• ISBN 10: 153270206X
• ISBN 13: 9781532702068
• Binding: Paperback
• Number of pages: 80