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Synopsis
This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.
Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.
Key features include:
• Analytics in Practice vignettes show how data and analytics have been applied in real organisations
• Video interviews with industry professionals bring examples to life
• A running case study and accompanying dataset allow you to apply what you have learnt
Suitable for undergraduate and postgraduate students studying business analytics.
Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.
"synopsis" may belong to another edition of this title.
About the Author
Mary Ellen Gordon is a Senior Professional Teaching Fellow and brings a wealth of industry experience of working in business analytics in organisations, including Apple.
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications Ltd
- Publication date2023
- ISBN 10 1529796121
- ISBN 13 9781529796124
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages240
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Business Analytics : Combining Data, Analysis and Judgement to Inform Decisions
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Business Analytics
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Business Analytics : Combining Data, Analysis and Judgement to Inform Decisions
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Business Analytics (Hardcover)
Published by
Sage Publications Ltd, London, 2023
ISBN 10: 1529796121
ISBN 13: 9781529796124
New
Hardcover
Seller: CitiRetail, Stevenage, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.Key features include:* Analytics in Practice vignettes show how data and analytics have been applied in real organisations* Video interviews with industry professionals bring examples to life* A running case study and accompanying dataset allow you to apply what you have learntSuitable for undergraduate and postgraduate students studying business analytics.Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand. This Business Analytics textbook takes a practical approach to how data and analytics can be used to help inform organisational decisions and actions. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781529796124
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Business Analytics : Combining Data, Analysis and Judgement to Inform Decisions
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Business Analytics: Combining Data, Analysis and Judgement to Inform Decisions
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Hardcover. Condition: Brand New. 288 pages. 9.13x7.32x0.56 inches. In Stock. This item is printed on demand. Seller Inventory # __1529796121
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Business Analytics
Published by
SAGE Publications Ltd Jun 2023, 2023
ISBN 10: 1529796121
ISBN 13: 9781529796124
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Hardcover
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.Key features include: Analytics in Practice vignettes show how data and analytics have been applied in real organisations Video interviews with industry professionals bring examples to life A running case study and accompanying dataset allow you to apply what you have learntSuitable for undergraduate and postgraduate students studying business analytics.Mary Ellen Gordonis Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand. 240 pp. Englisch. Seller Inventory # 9781529796124
Quantity: 2 available