Making a Living *CREATIVE BOOK AWARDS 2024 HIGHLY COMMENDED*: How to Craft Your Business - Softcover

Rochester, Sophie

Softcover

ISBN 10: 1529393930 ISBN 13: 9781529393934

Publisher: John Murray Business, 2021

Synopsis

Highly Commended of the Best Mixed Media Book category in the Creative Book Awards 2024
Highly Commended at The Business Book Awards

Featuring Tatty Devine, HemingwayDesign, Craft Scotland and more

Making a Living has been carefully crafted to support anyone looking for practical, hands-on advice and inspiring stories to motivate them to make their dream business into a reality.

Inspiring stories from jewellery makers to basket weavers, artists to terrarium makers, printmakers to ceramicists, bring bags of real-world advice and inspiration for those wanting to take their first steps into this new artisanal economy.

With more time at home than ever before, the restorative distraction of crafts and making has seen a mainstream resurgence. So too has the desire to 'make a living' from creating handmade products to sell, or to sell our creative skills.

This new wave of at-home entrepreneurs are using Facebook and Instagram to promote their businesses, Etsy and Not on the High Street to sell their crafts and Paypal and Shopify to manage their payments. Technology-led businesses are transforming the way in which offline maker businesses are operating - and business is booming.

From the founder of Yodomo, the online learning platform for arts and crafts, and with chapters on market research, valuing and pricing your work, branding, marketing and sales, as well as accounting fundamentals and legal considerations, this is a step-by-step guide to getting your idea off the ground, either as a side hustle or as your next major career move.

About this title

About the Author

Sophie Rochester is CEO and Founder of Yodomo, a marketplace for online creative courses and products from leading artists, makers and designers. Yodomo enables designer makers to share their skills and create additional revenue streams for their businesses. She is an advocate of the power and benefits of making with our hands.

She is listed as a Top 10 British Council UK Creative Entrepreneur on the Guardian Professional hClub 100 list.

From the Back Cover

Starting your creative business has never been easier. As a maker, craftsperson, artist, or designer you have a wealth of ways to reach your customers and sell to them directly. The craft market is surging and there is a growing generation of consumers looking for authentic, local, ethical or sustainable products.


Yet making the shift from hobbyist to business owner can bring challenges. As a creative entrepreneur you need to be a digital content specialist, online marketer and e-commerce expert in order to build your business, while still finding the time to make and create the goods you are looking to sell.


Written by the founder of Yodomo, the online home for makers, and with inspiring advice from leading craftspeople who have all built successful businesses from scratch, Making a Living:
· Shows you how to make the best possible start
· Helps you to avoid common pitfalls
· Covers all the small business essentials
· Brings you expert insight from leading craft organizations
· Let's you choose whether to build your business as a side hustle or a new career


Carefully designed to keep you motivated as you get your idea off the ground, this book will help you to realize that your new creative business can be more than just a pipe dream.

Edition details

• Publisher: John Murray Business
• Publication date: 2021
• Language: English
• ISBN 10: 1529393930
• ISBN 13: 9781529393934
• Binding: Paperback
• Number of pages: 192