Culture Decks Decoded: Transform your culture into a visible, conscious and tangible asset - Softcover

Putter, Bretton

Softcover

ISBN 10: 1527223744 ISBN 13: 9781527223745

Publisher: Bretton Putter, 2018

Synopsis

This first of its kind handbook details what a culture deck is and explains how successful companies use theirs to gain an unfair competitive advantage.Your company’s culture can be either a strategic asset or a potential liability - yet it’s hardly a secret that many companies pay lip service to culture without truly living it. Ever since Reid Hastings published the now-infamous 125-page Netflix culture slide deck in 2009, numerous companies have discovered that a so-called “culture deck” is a highly effective tool for defining and communicating their cultures to current and potential employees. But what is culture, really? Join startup and high-growth company culture expert Bretton Putter on a journey through some of the most effective and thoughtful culture decks illustrating how companies think about their culture - from household names like Netflix, LinkedIn and Etsy to companies on the cutting edge of culture like Next Jump, Valve and HotJar. This book will help you understand what culture is and common misconceptions about culture (how it’s not ping pong tables and free food), how culture is the most vital asset to attract and retain A+ talent, how to get the most from your team by building a clearly defined culture that inspires, supports and enhances job satisfaction and people’s ability to get more done and fulfill their potential. Leaders who invest in their culture do so because they understand that it’s the only sustainable competitive advantage they have complete control over. Reading this book will give you the pieces you need to create a culture deck that captures and defines your own unique company culture.

About this title

About the Author

Bretton is the leading expert on startup and high-growth company culture. He is the founder & CEO of CultureGene, a company culture consultancy helping early stage and high-growth technology companies to prepare for and execute at rapid scale. Prior to founding CultureGene, Bretton spent 16 years as the Managing Partner of a leading executive search firm where he successfully helped over 400 startup and high-growth companies expand their senior management teams. Bretton is publishing his next book, The Culture Gene: Leadership and Culture Development Lessons from High-growth Companies, in Q1 2019.

Edition details

• Publisher: Bretton Putter
• Publication date: 2018
• Language: English
• ISBN 10: 1527223744
• ISBN 13: 9781527223745
• Binding: Paperback
• Edition number: 1
• Number of pages: 277