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Synopsis
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.
This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
"synopsis" may belong to another edition of this title.
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Digital Luxury : Transforming Brands & Consumer Experiences
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Digital Luxury: Transforming Brands and Consumer Experiences
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Digital Luxury : Transforming Brands & Consumer Experiences
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Digital Luxury: Transforming Brands and Consumer Experiences
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Digital Luxury
Published by
SAGE Publications Ltd Mai 2019, 2019
ISBN 10: 1526458934
ISBN 13: 9781526458933
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Hardcover
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples. 280 pp. Englisch. Seller Inventory # 9781526458933
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Digital Luxury : Transforming Brands & Consumer Experiences
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Digital Luxury : Transforming Brands and Consumer Experiences
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples. Seller Inventory # 9781526458933
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Digital Luxury: Transforming Brands and Consumer Experiences
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Hardcover. Condition: Brand New. 280 pages. 9.75x6.75x1.00 inches. In Stock. This item is printed on demand. Seller Inventory # __1526458934
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Digital Luxury : Transforming Brands & Consumer Experiences
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Digital Luxury: Transforming Brands and Consumer Experiences
Published by
Sage Publications|SAGE Publications Ltd, 2019
ISBN 10: 1526458934
ISBN 13: 9781526458933
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Hardcover
Seller: moluna, Greven, Germany
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this time. Seller Inventory # 288913417
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