Items related to Marketing Research: A Concise Introduction
Synopsis
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.
The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment.
The book includes exercises and activities within the chapters that can be used in class. Along with a collection of new international case studies, including:
- Europe - Renault (France), Miele (Germany) & Online grocery markets in France and Germany.
- Africa - The Robben Island Museum in Cape Town, South Africa, Vergenoegd Wine Estate in South Africa, text message surveying in Kenya
- Australia - Campos Coffee
- Asia - Uber and social media usage in India; Cinemas and confectionary markets in China; Coffee culture in South Korea
The book is complemented by chapter specific lecturer PowerPoint slides.
Suitable reading for students who are new to marketing research.
"synopsis" may belong to another edition of this title.
About the Author
Dr. Bonita Kolb has taught marketing to undergraduate and graduate students in both the US and Europe. Now a Professor Emeritus at Lycoming College, she continues to write and research on issues related to tourism. A resident of Nashville, Tennessee in the US, she is involved in promoting tourism and studying its economic effects.
From the Back Cover
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.
"About this title" may belong to another edition of this title.
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Marketing Research: A Concise Introduction
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SAGE Publications Ltd (edition Second), 2018
ISBN 10: 1526419270
ISBN 13: 9781526419279
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Marketing Research: A Concise Introduction
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Marketing Research: A Concise Introduction
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Marketing Research
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ISBN 13: 9781526419279
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment. The book includes exercises and activities within the chapters that can be used in class. Along with a collection of new international case studies, including: Europe - Renault (France), Miele (Germany) & Online grocery markets in France and Germany. Africa - TheRobben Island Museum in Cape Town, South Africa, Vergenoegd Wine Estate in South Africa, text message surveying in Kenya Australia - Campos Coffee Asia - Uber and social media usage in India; Cinemas and confectionary markets in China; Coffee culture in South Korea The book is complemented bychapter specificlecturer PowerPoint slides. Suitable reading for students who are new to marketing research. 328 pp. Englisch. Seller Inventory # 9781526419279
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Marketing Research: A Concise Introduction
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Marketing Research: A Concise Introduction
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Marketing Research | A Concise Introduction
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Taschenbuch. Condition: Neu. Marketing Research | A Concise Introduction | Bonita Kolb | Taschenbuch | Kartoniert / Broschiert | Englisch | 2017 | SAGE Publications Ltd | EAN 9781526419279 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu. Seller Inventory # 109474770
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Marketing Research: A Concise Introduction
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ISBN 10: 1526419270
ISBN 13: 9781526419279
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