Startup Way - Softcover

Ries, Eric

Softcover

ISBN 10: 1524762393 ISBN 13: 9781524762391

Publisher: Currency, 2017

Synopsis

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.  

In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.

Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes  and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

Includes a PDF of charts and graphs from the book.

About this title

Review

A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale (General Stanley McChrystal, Former General of the US Army and author of TEAM OF TEAMS)

In the pivot-or-perish networked world of 21st century business, this is mission critical reading (Reid Hoffman, cofounder of LinkedIn)

The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow (Beth Comstock, Vice Chair, GE)

A wonderful decoder ring for those seeking to create, nurture and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned (Brad D. Smith, Chairman and CEO, Intuit)

Eric Ries just might be the new Peter Drucker. This masterpiece unpacks what it takes to achieve innovation at scale in modern organizations. Ries provides leaders the right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups. (Robert I. Sutton, Professor of Management Science and Engineering and Professor of Organizational Behavior at Stanford, author of THE ASSHOLE SURVIVAL GUIDE)

From the Back Cover

'In the pivot-or-perish networked world of 21st century business, this is mission critical reading' Reid Hoffman, cofounder of LinkedIn

Entrepreneur and bestselling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations.

In The Lean Startup, Ries laid out the practices of successful startups-building a minimum viable product, customer-focused and scientific testing based on the build-measure-learn method of continuous innovation, and deciding whether to pivot or persevere. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.

Drawing on his experiences working with some of these organizations, as well as nonprofits, NGOs, and governments, Ries introduces a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

'The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow' -Beth Comstock, vice chair of GE

Edition details

• Publisher: Currency
• Publication date: 2017
• Language: English
• ISBN 10: 1524762393
• ISBN 13: 9781524762391
• Binding: Paperback