Simply Put: Why Clear Messages Win―and How to Design Them - Softcover

Guttmann, Ben

Softcover

ISBN 10: 1523004681 ISBN 13: 9781523004683

Publisher: Berrett-Koehler Publishers, 2023

Synopsis

Stop complicating everything! Create simple messages that are more powerful, more memorable, and win people over. <p/>Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can't quite connect the dots. With this book, we're all better marketers. <p/>So why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind New York Times best-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide. <p/>From "Yes We Can" to "Just Do It", regardless of if they're trying to get your dollars, your votes, or just your thoughts, effective messages share one thing - they're simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.

About this title

About the Author

Ben Guttmann is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times best-selling authors. He is co-founder of Digital Natives Group, which has worked with more than 60 authors. Since 2014, he has taught at Baruch College and has been a fulltime community leader in New York City, active in Long Island City Partnership, Queens Economic Development Corporation, Queens Community Board and Queens Tech Night.

Edition details

• Publisher: Berrett-Koehler Publishers
• Publication date: 2023
• Language: English
• ISBN 10: 1523004681
• ISBN 13: 9781523004683
• Binding: Paperback
• Number of pages: 208