Reputation Capital: How to Navigate Crises and Protect your Greatest Asset - Softcover

Winick, T.J.

Softcover

ISBN 10: 1523001844 ISBN 13: 9781523001842

Publisher: Berrett-Koehler Publishers, 2022

Synopsis

A longtime journalist, ABC News Correspondent, and business communications expert shows how, rather than try to deny, you can craft an honest and authentic response to any scandal and ultimately bolster your brand. <p/>In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football scandal, the Catholic priest molestation scandal, and the Toyota recall of 2009-2010. The biggest mistake he's seen organizations make in their crisis communication is to try to "make it go away" by refusing to apologize, declining to comment, or going on the attack--anything to deflect attention. <p/>Instead, Winick argues for communicating ethically, with transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital. It can remind people of what those standards are and how strongly you believe in them. <p/>Drawing on his intimate insider knowledge of how the media works, Winick addresses every aspect of how to respond to a scandal. He includes the Ten Crisis Commandments--universal dos and don'ts. And he gives practical advice on who you should talk to and when, who should do the talking, how to form a crisis communication team, what tone you should strike in your message, how to work with the media, and much more.

About this title

About the Author

T. J. Winick is senior vice president at Issues Management Group, an award-winning public relations and digital marketing agency headquartered in Boston. Prior to joining IMG, Winick was a correspondent and anchor for ABC News, during which he reported across platforms including NewsOne, Nightline, World News Now, and Good Morning America. He also worked as a reporter in local news for ten years in such major markets as Pittsburgh and Boston. His writing on crisis communications has appeared in several industry trades including PR Week, PRNews, O'Dwyer's, and Bulldog Reporter.

Edition details

• Publisher: Berrett-Koehler Publishers
• Publication date: 2022
• Language: English
• ISBN 10: 1523001844
• ISBN 13: 9781523001842
• Binding: Paperback
• Number of pages: 240