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Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics (Advances in Marketing, Customer Relationship Management, and E-services) - Hardcover

 
9781522589396: Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics (Advances in Marketing, Customer Relationship Management, and E-services)
Hardcover
ISBN 10: 1522589392 ISBN 13: 9781522589396
Publisher: IGI Global, 2019

Synopsis

Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

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Publisher
IGI Global
Publication date
2019
Language
English
ISBN 10 
1522589392
ISBN 13 
9781522589396
Binding
Hardcover
Number of pages
410
Editor
Saiz-Alvarez Jose Manuel