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Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society (Advances in Marketing, Customer Relationship Management, and E-services) - Hardcover

 
9781522561200: Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society (Advances in Marketing, Customer Relationship Management, and E-services)
Hardcover
ISBN 10: 152256120X ISBN 13: 9781522561200
Publisher: IGI Global, 2018

Synopsis

Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society. Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.

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About the Author

David J. Burns , D.B.A. (1987, Kent State University), is Chair and Professor of Marketing and Professional Sales, Kennesaw State University. He has co-authored several books, published over 100 journal articles and book chapters, and presented over 200 papers. His research interests include retail location and atmospherics, ethics, higher education, and consumer culture. His teaching interests include retailing and other consumer-based areas, including Marketing and the Consumer Culture and Neuromarketing.

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Publisher
IGI Global
Publication date
2018
Language
English
ISBN 10 
152256120X
ISBN 13 
9781522561200
Binding
Hardcover
Edition number
1
Number of pages
318
Editor
Burns David J.