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Narrative Advertising Models and Conceptualization in the Digital Age (Advances in Marketing, Customer Relationship Management, and Services) - Hardcover

Ylmaz, Recep

 
9781522523734: Narrative Advertising Models and Conceptualization in the Digital Age (Advances in Marketing, Customer Relationship Management, and Services)
Hardcover
ISBN 10: 1522523731 ISBN 13: 9781522523734
Publisher: Information Science Reference, 2017

Synopsis

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

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About the Author

Recep Yılmaz, Ondokuz Mayis University, Turkey.

"About this title" may belong to another edition of this title.

Publisher
Information Science Reference
Publication date
2017
Language
English
ISBN 10 
1522523731
ISBN 13 
9781522523734
Binding
Hardcover
Number of pages
360