Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (Advances in Business Information Systems and Analytics) - Hardcover

 
9781522509974: Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (Advances in Business Information Systems and Analytics)
Hardcover
ISBN 10: 1522509976 ISBN 13: 9781522509974
Publisher: Information Science Reference, 2016

Synopsis

The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

"synopsis" may belong to another edition of this title.

About the Author

Anil Kumar, BML Munjal University, India.

Manoj Kumar Dash, Indian Institute of Information Technology and Management, India.

Shrawan Kumar Trivedi, BML Munjal University, India.

Tapan Kumar Panda, BML Munjal University, India.

"About this title" may belong to another edition of this title.

Publisher
Information Science Reference
Publication date
2016
Language
English
ISBN 10 
1522509976
ISBN 13 
9781522509974
Binding
Hardcover
Number of pages
401
Editor
Kumar Anil, Dash Manoj Kumar, Trivedi Shrawan Kumar, Panda Tapan Kumar