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Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity (Advances in E-Business Research) - Hardcover

 
9781522505594: Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity (Advances in E-Business Research)
Hardcover
ISBN 10: 1522505598 ISBN 13: 9781522505594
Publisher: Information Science Reference, 2016

Synopsis

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

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About the Author

Vladlena Benson, Kingston University, UK.

Ronald Tuninga, Kingston Business School, UK.

George Saridakis, Kingston University, UK.

"About this title" may belong to another edition of this title.

Publisher
Information Science Reference
Publication date
2016
Language
English
ISBN 10 
1522505598
ISBN 13 
9781522505594
Binding
Hardcover
Number of pages
422
Editor
Benson Vladlena, Tuninga Ronald, Saridakis George