Gender Considerations in Online Consumption Behavior and Internet Use (Advances in Human and Social Aspects of Technology) - Hardcover

 
9781522500100: Gender Considerations in Online Consumption Behavior and Internet Use (Advances in Human and Social Aspects of Technology)
Hardcover
ISBN 10: 1522500103 ISBN 13: 9781522500100
Publisher: Information Science Reference, 2016

Synopsis

The use of social media and blogging websites has become more prevalent especially among young women; this trend suggests that gender has the potential to coincide with one's actions and engagement online. Despite this notable trend, there is still a dearth of research on how women use the internet and how it affects their health, families, and interpersonal relationships. Gender Considerations in Online Consumption Behavior and Internet Use considers the use of online technologies through the lens of gender. From blogs dedicated to motherhood and infertility, to the Movember men's health movement, gender identity is expressed in a communitive way online. This book provides empirical evidence on gender-specific internet usage and the feminine online experience. It is a valuable resource for students, academicians, researchers, technology developers, and government officials.

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About the Author

Rebecca English, Queensland University of Technology, Australia.

Raechel Johns, University of Canberra, Australia.

"About this title" may belong to another edition of this title.

Publisher
Information Science Reference
Publication date
2016
Language
English
ISBN 10 
1522500103
ISBN 13 
9781522500100
Binding
Hardcover
Number of pages
214
Editor
English Rebecca, Johns Raechel