The Consumer Value Model: Know The Perceived Value of Your Products & Services and Convert Inquiries Into Purchases - Softcover

Thompson, Dr. Lanze J.

Softcover

ISBN 10: 1520115954 ISBN 13: 9781520115955

Publisher: Independently published, 2016

Synopsis

Price has historically been associated with cost, profit, and quality. Consumer value is often inferred from quality, but quality can exist independent of consumer value. Quality, in and of itself, is not a substitute, or a predictor of value. The key determinant of consumer value is a function of benefits (perceived and real) over total cost (price, time, travel, risk, etc.), analyzed in the context of competitive choices. My Consumer Value Model (V=B/C) provides for the measurement of total value for a selected group of a product or service offering and will indicate which brand delivers the greatest value to potential customers, thus increasing the probability of converting them into paying customers.

Edition details

• Publisher: Independently published
• Publication date: 2016
• Language: English
• ISBN 10: 1520115954
• ISBN 13: 9781520115955
• Binding: Paperback
• Number of pages: 27