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Synopsis
What is the biggest threat to your company today? It's not disruption, competition, cyber attacks or the economy. The real enemy is between your ears. Thinking outside the box, scaling and partnerships can actually sabotage your business. Even your company mission can undermine it. You Can't Ride Two Horses With One Ass turns conventional thinking on its ear and teaches you a new ethos: How to grow your business by protecting your brand. Much like category-killers Southwest Airlines, Google and many of the author's own clients do, you'll learn how to think like a brand not a business, be more desirable instead of just more available, detect organizational blind spots that can subvert the brand, and build a bridge between company purpose and customer promise-the missing link to exceptional cultural engagement, brand fidelity and sustainable growth.
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Product Description
What is the biggest threat to your business today? It’s not disruption, competition or the economy. The enemy is between your ears. Innovation, scaling, partnerships, etc., can sabotage your brand's authenticity. Even your company mission can undermine it. You Can’t Ride Two Horses With One Ass flips conventional thinking on its ear to teach you a new ethos: How to grow your business by protecting your brand's authenticity.
"About this title" may belong to another edition of this title.
- PublisherCreateSpace Independent Publishing Platform
- Publication date2015
- ISBN 10 1519263457
- ISBN 13 9781519263452
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages126
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You Cant Ride Two Horses With One Ass: And Other Wisdom for Creating a True Brand
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You Can?t Ride Two Horses With One Ass: And Other Wisdom for Creating a True Brand
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CreateSpace Independent Publishing Platform, 2015
ISBN 10: 1519263457
ISBN 13: 9781519263452
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You Cant Ride Two Horses With
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ISBN 13: 9781519263452
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You Can't Ride Two Horses With One Ass: And Other Wisdom for Creating a True Brand
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You Can't Ride Two Horses With One Ass: And Other Wisdom for Creating a True Brand
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ISBN 13: 9781519263452
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You Can't Ride Two Horses With One Ass: And Other Wisdom for Creating a True Brand
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You Can't Ride Two Horses With One Ass (Paperback)
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Paperback. Condition: new. Paperback. What is the biggest threat to your business today? It's not disruption, competition or the economy. The enemy is between your ears. Innovation, scaling, partnerships, etc., can sabotage your brand's authenticity. Even your company mission can undermine it. You Can't Ride Two Horses With One Ass flips conventional thinking on its ear to teach you a new ethos: How to grow your business by protecting your brand's authenticity. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781519263452
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