Marketing Direct: Breaking Through the Clutter - Softcover

Stevenson, Dudley W

Softcover

ISBN 10: 1517631203 ISBN 13: 9781517631208

Publisher: CreateSpace Independent Publishing Platform, 2015

Synopsis

In today’s digital world, the avenues for directly connecting with clients and customers are constantly changing. However, just because a new advertising access point appears, it doesn’t mean it’s the best one for your company.

Written by an industry pro with more than thirty-five years’ experience, Marketing Direct guides you through the innumerable options and helps you find the methods that will attract more customers, generate more leads, drive more traffic, and provide a better return on your promotional investments.

Marketing Direct also provides step-by-step instructions on mail order and catalog sales in all media channels, from digital to print to broadcast. Discover how and when to use direct marketing and determine which applications will produce the results you desire. Whether you’re in the B2B or B2C space, this thorough, real-world marketing guide will help you build your business through effective promotional strategies.

About this title

About the Author

Dudley Stevenson, founder and CEO of DWS Associates, has over thirty-five years’ experience in consumer marketing, business-to-business marketing, and direct marketing, including developing, planning, and implementing go-to-market strategies.

Working with organizations ranging from start-ups to Fortune 100 companies, he and his team have helped clients such as IBM, Sony, Neiman Marcus, Arizona Highways, Marshall Field & Co., Mrs. Field’s, UNICEF, and Patagonia implement successful direct marketing programs.

A longtime member of the Direct Marketing Association and the American Marketing Association, Stevenson is also a sought-after speaker. He’s given hundreds of presentations and workshops on marketing and direct marketing. His “Marketing Planning 101” workshop alone has reached more than sixty thousand marketing and sales professionals.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2015
• Language: English
• ISBN 10: 1517631203
• ISBN 13: 9781517631208
• Binding: Paperback
• Number of pages: 372
• Editor: Stevenson Jane