Search Engine Optimisation, The Basics: Jargon-free, best practice - Softcover

Robinson, Heather

Softcover

ISBN 10: 1517086752 ISBN 13: 9781517086756

Publisher: CreateSpace Independent Publishing Platform, 2015

Synopsis

Get your website found on Google! Being visible on Google is the life blood of many businesses, driving customers to their website and generating sales. However, not every website can be on the first page of the search results. Aimed at small business owners, this book gives you some basic tips and advice to make sure your website gets the exposure it deserves. There’s also details of the tools you can use to monitor your site and find out why you may not be getting the results from your SEO efforts.

About this title

About the Author

Heather Robinson has been helping businesses and organisations get the most out of the internet since 2005. Helping them to define and implement effective marketing strategies, manage budgets, and deliver the best results possible in line with achieving their goals. As a marketing graduate, Heather has worked in all areas of marketing, but her passion lies with digital technologies, utilising platforms such as Google AdWords, social media networks and email marketing to maximise exposure for her clients and driving a constant flow of traffic to their website. In 2012, Heather set up 'Skittish', a boutique digital agency in the north of England with the aim of helping small to medium sized businesses get a good grasp of all the opportunities available to them in the online world. Her clients vary from 'one-man-band' and micro businesses to larger, multinational companies. A lot of Heather's time is dedicated to delivering training and talks in her area of expertise, running regular workshops aimed at business owners on areas such as search engine marketing strategy and creating a content marketing plan. She also speaks regularly at local, national and global digital marketing conferences and has written and contributed to several books aimed at helping the small business owner.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2015
• Language: English
• ISBN 10: 1517086752
• ISBN 13: 9781517086756
• Binding: Paperback
• Number of pages: 72