Contemporary Product Development: A Focus on Innovation - Hardcover

Ferguson, Keith Edmund; Sztykiel, John; Ingram, Moss

 
9781516576043: Contemporary Product Development: A Focus on Innovation

Synopsis

Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them.

The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development-speed and creating aura. This dual approach includes an overview of crit

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Other Popular Editions of the Same Title

9781516524464: Contemporary Product Development: A Focus on Innovation

Featured Edition

ISBN 10:  1516524462 ISBN 13:  9781516524464
Publisher: Cognella Academic Publishing, 2019
Softcover