From Seed to Bloom: A comprehensive guide to starting and growing a home based floral design business. - Softcover

Aquilia, Jennifer

Softcover

ISBN 10: 151231031X ISBN 13: 9781512310313

Publisher: CreateSpace Independent Publishing Platform, 2015

Synopsis

The floral design industry is in the midst of a beautiful shift: from manufactured, cookie-cutter arrangements to unexpected blooms in their organic state. This transition opens doors for a whole new type of florist: self taught creatives, who adore plants in their authenticity and are savvy enough to run a business. This concise guide includes all the information necessary to be fully prepared to start a floral design business from home and quickly grow it into a profitable business with little start-up cost. Complete with guides on: Brand creation and management, building out a portfolio, pricing competitive quotes while generating a profit, booking clients, managing timelines and event logistics, online and local marketing, how to get involved in the industry from scratch and basic floral design functionality. This book will help you build your business quickly and allow you to flourish as a floral designer.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2015
• Language: English
• ISBN 10: 151231031X
• ISBN 13: 9781512310313
• Binding: Paperback
• Number of pages: 68