Customer Profitability Analytics: A practical guide to methods and technologies - Softcover

McNab CPA CA, Mr. Dave

Softcover

ISBN 10: 1512138347 ISBN 13: 9781512138344

Publisher: CreateSpace Independent Publishing Platform, 2015

Synopsis

A practical guide to Customer Profitability Analytics examining why and how to measure Customer Profitability, functional characteristics of world-class Customer Profitability measurement systems and how to manage the systems and implementation of Customer Profitability Analytics solutions. Learn why Customer Profitability Analytics is both important and challenging to implement from one of the world's most experienced practitioners in the field. Authored by Dave McNab, a Canadian Chartered Professional Accountant with over 20 years of hands-on experience delivering Customer Profitability solutions in Banking, Insurance, Brokerage and Loyalty industries throughout the Americas, Middle East, Japan and the UK. Dave is a thought leader, author and conference speaker recognized as a Subject Matter Expert on Customer Profitability globally.

About this title

About the Author

"Revenue growth is my passion." A senior level strategist, innovator and change agent, Dave has deep experience in customer intelligence and business intelligence strategy, with over 25 years of Financial Services management and Consulting experience in North America, South America, Middle East, Japan and UK. He has worked as a Consulting SME with IBM, Teradata and PwC (Coopers) and has run an independent practice for over 15 years. Dave is one of the world's most experienced and widely recognized subject matter experts in the field of Customer Profitability measurement and management, having helped Banking, Brokerage, Insurance and other companies around the world define and implement their strategies and solutions for assessing and managing customer value. Based in Toronto Canada, Dave lives with his wife Karen, two cats and two goldfish :) ---- Practice specialties ---- Customer profitability metrics | Customer behaviour analytics | Performance management metrics | Application and data architecture and strategy David also created and patented the customer flow of funds concept and method for analyzing and measuring changes in customer behaviour in banks and other complex businesses.This method has been commercialized as the FlowTracker software solution for banks. ---- Industries ---- Banking | Insurance | Brokerage | Telecommunications | Rail passenger transport | Air loyalty | Energy Appliances | Casino Gaming | Consumer Packaged Goods | Retail ---- Functions ---- Strategy | Marketing | Finance | Information technology | Analytics | Metrics | Organization design ---- Domains ---- Customer Profitability Value | Customer Loyalty | Customer Retention | Business Requirements definition and analysis | System design | Data architecture Specialties: Expert knowledge of Customer Profitability measurement and management practices, including technology and business requirements. Expert knowledge of customer analytics, enterprise information management, application requirements Deep industry knowledge across all pillars of Financial Services Sector. Inventor and designer of FlowTracker customer account flow of funds analysis method software. Chartered Professional Accountant IBM Worldwide Consulting Capability Center Certified Expert Level (SME) in Consulting Competency with specializations in Banking, Strategy - Business Analytics and Optimization

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2015
• Language: English
• ISBN 10: 1512138347
• ISBN 13: 9781512138344
• Binding: Paperback
• Edition number: 1
• Number of pages: 50