Scaling Lean: Mastering the Key Metrics for Startup Growth

Maurya, Ash

ISBN 10: 1511371374 ISBN 13: 9781511371377

Publisher: Brilliance Audio, 2016

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A hands-on guide to the metrics that matter most to young tech startups.

In the early stages of a tech startup's life, it's hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don't have a revenue model yet?

In Scaling Lean, serial entrepreneur and author of the startup cult classicRunning Lean Ash Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy. Maurya pairs real-world examples of startups like Airbnb and Dropbox with techniques and language from the manufacturing world to create a new model for measuring and describing an early stage startup's success.Scaling Lean is an indispensable handbook for startup founders graduating from the incubator stage to build their business in the real world.

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Review

A battle-tested approach to building companies that matter. (Eric Ries, author of THE LEAN STARTUP)

Scaling Lean is the lost guide to adopting lean practices in a growing product team. You need this book! (Nir Eyal, author of HOOKED)

A practical field guide to smarter decision making at the early stages of a business. (Brad Feld, managing director of Foundry Group)

If you want to build a successful business, you need to take an analytical approach. This book shows you how. (Gabriel Weinberg, co-author of TRACTION)

A smart book for smart founders who seek to make an impact. It will forever change the way you see your project. (Seth Godin, author of LINCHPIN)

About the Author

Ash Maurya is the author of Running Lean and the creator of the one-page business modelling tool Lean Canvas. His posts and advice have been featured in Inc., Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, and Capital Factory. He serves on the advisory board of a number of startups and has consulted to new and established companies.

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