Marketing and Advertising Law in a Process of Harmonisation: 70 (Modern Studies in European Law) - Hardcover

Ulf Bernitz; Caroline Heide-Jørgensen

Hardcover

ISBN 10: 1509900675 ISBN 13: 9781509900671

Publisher: Hart Publishing, 2017

Synopsis

The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas, only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged, but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on marketing business to consumer (B2C), which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection.

About this title

About the Author

Ulf Bernitz is Professor of European Law at Stockholm University and Fellow of the Institute of European and Comparative Law and at St Hilda's College, Oxford. Caroline Heide-Jorgensen is Professor of Competition Law and Unfair Competition at the Faculty of Law at the Unversity of Copenhagen.

Edition details

• Publisher: Hart Publishing
• Publication date: 2017
• Language: English
• ISBN 10: 1509900675
• ISBN 13: 9781509900671
• Binding: Hardcover
• Edition number: 1
• Number of pages: 288
• Editor: Ulf Bernitz, Caroline Heide-Jørgensen