Five Stars: The Communication Secrets to Get From Good to Great - Softcover

Gallo, Carmine

Softcover

ISBN 10: 1509896783 ISBN 13: 9781509896783

Publisher: Pan, 2019

Synopsis

Master the art of persuasion with Five Stars, from the bestselling author of Talk Like Ted, Carmine Gallo.

'An easy-to-read and practical journey through personal development' – Financial Times (Business Book of the Month)

Communication coach Carmine Gallo breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable – not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams.

In Five Stars, you will learn:
-The one skill billionaire Warren Buffett says will raise your value by 50 percent.
-Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea.
-How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies.
-Why you should speak in third-grade language to persuade adult listeners.
-The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.

About this title

About the Author

Carmine Gallo is the bestselling author of Talk Like TED and The Storyteller’s Secret. He is a communications coach for widely admired brands such as Pfizer, LinkedIn, Intel and Coca-Cola, and a keynote speaker known for teaching the world’s most respected business leaders how to deliver dynamic presentations and share inspiring stories. He is a columnist for Forbes and Entrepreneur. He is the head of Gallo Communications in California, where he resides with his wife.

From the Back Cover

How to master the art of persuasion – from the bestselling author of Talk Like TED

‘In Five Stars, communication coach Carmine Gallo skilfully builds the case that mastering the ancient art of persuasion is the key to thriving in a world of rapid technological change. Developing superior communication skills is no longer an option; it’s fundamental for success. Five Stars is an enormously valuable tool for entrepreneurs and leaders in every field.’
Tony Robbins, New York Times #1 bestselling author

‘As technology threatens to displace countless jobs and skills, the ability to communicate is becoming more important than ever. This book is full of examples to help you get better at transporting your thoughts and emotions into the minds of other people.’
Adam Grant, bestselling author of Give and Take and Originals

In Five Stars, you will learn:
The one skill billionaire Warren Buffett says will raise your net worth by 50 per cent
Why you should speak in third-grade language to persuade adult listeners
How Airbnb’s founders follow a classic three-part formula shared by successful Hollywood movies
Why you need to sell your idea in ten minutes or less
The one brain hack Steve Jobs, Leonardo da Vinci and Picasso used to unlock their best ideas

Edition details

• Publisher: Pan
• Publication date: 2019
• Language: English
• ISBN 10: 1509896783
• ISBN 13: 9781509896783
• Binding: Paperback
• Number of pages: 256