Beyond the Idea: Simple, powerful rules for successful innovation - Softcover

Govindarajan, Vijay; Trimble, Chris

Softcover

ISBN 10: 1509891889 ISBN 13: 9781509891887

Publisher: Macmillan, 2018

Synopsis

Businesses stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings.

Indeed, even a company with the world’s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.

Vijay Govindarajan and Chris Trimble are the world’s leading authorities on the successful management of innovation. In Beyond the Idea, they distil more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders and teams.

Beyond the Idea shows exactly how to:

Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists.

Manage any innovation initiative as a disciplined experiment.

Implement three distinct models for moving from ideas to action.

Beyond the Idea is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.

About this title

About the Authors

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and founding director of the Tuck School's Center for Global Leadership. He was the first professor in residence and chief innovation consultant at General Electric. He has worked with many Fortune 500 corporations and is a regular keynote speaker in CEO forums and major conferences around the world.

As well as How Stella Saved the Farm, Govindarajan has co-authored two other business books with Chris Trimble: the international bestseller Ten Rules for Strategic Innovators and The Other Side of Innovation.

Chris Trimble has been an advisor for dozens of top corporations on their innovation challenges and has traveled the world speaking about innovation. He is a faculty member at the Tuck School of Business at Dartmouth.

As well as How Stella Saved the Farm, Trimble has co-authored two other business books with Vijay Govindarajan: the international bestseller Ten Rules for Strategic Innovators and The Other Side of Innovation.

Edition details

• Publisher: Macmillan
• Publication date: 2018
• Language: English
• ISBN 10: 1509891889
• ISBN 13: 9781509891887
• Binding: Paperback
• Number of pages: 193