How To Write Better Copy (How To: Academy, 2) - Softcover

Harrison, Steve

Softcover

ISBN 10: 1509814574 ISBN 13: 9781509814572

Publisher: Bluebird, 2016

Synopsis

Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy.

It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.

About this title

Book Description:

Advice on getting people to notice your copy, engage with it and do what you want them to do.

From the Back Cover:

An easy-to-read, step-by-step guide to writing copy that gets noticed, engaged with and acted upon

Whether you're a freelance writer drumming up business from clients, an entrepreneur trying to get new leads and more sales, an agency creative in need of inspiration, or you simply want to persuade someone to adopt your point of view, this book will help you write copy that works.

how to: write better copy teaches you to stop and think about how best to appeal to your reader before you begin, how to make your writing interesting, and how to create the brief and plan your copy. Then it takes you step-by-step from writing the perfect headline through to getting the response you want.

With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will hone your skills - no matter whether you're writing web pages or press ads, e-zines or direct mail, posters or landing pages, newsletters or emails, brochures or blogs.

Steve Harrison is a former global creative director and an award-winning copywriter.

About this edition

• Publisher: Bluebird
• Publication date: 2016
• ISBN 10: 1509814574
• ISBN 13: 9781509814572
• Binding: Paperback
• Number of pages: 192