100 Best Strategies: Creating Innovative New Products: Volume 1 - Softcover

Derks, Mr. Richard P.

Softcover

ISBN 10: 1508515476 ISBN 13: 9781508515470

Publisher: CreateSpace Independent Publishing Platform, 2015

Synopsis

Innovation360 founder and instructor at the Illinois Institute of Technology, Richard Derks, has written a simple, yet powerful guide to the best strategies for developing innovative new products. It is estimated that between 30-50% of companies’ revenues are generated by new products. Yet, many companies struggle in coming up with innovative new product ideas. This book is an action-oriented guide to best strategies for developing innovative new products. The 100 strategies outlined in this book are based on extensive benchmarking of innovative companies, an intensive review of published literature, and the author’s accomplished career as a product developer, marketer, and general manager. The book is written in an easy-to-use checklist and workbook format. The 100 strategies are organized into three main chapters: Creating the Right Environment—Involving the Right People—Following the Right Process. The checklist format makes this book quick to read, and easy to assimilate. Examples are provided to illustrate some of the more complex strategies. The author recommends you read through the book twice: the first time for understanding, and the second time for choosing the strategies to apply at your company. Thereafter, the book serves as a valuable reference—helping you take a fresh perspective when you need to come up with innovative new product ideas.

About this title

About the Author

Rich Derks is Managing Partner of Innovation360, headquartered in the Chicago area. Innovation360 provides innovation training and full-service new product development for organizations. Over his 25-year career, Derks has developed and launched hundreds of new products for the consumer, medical, and industrial markets. Before starting Innovation360, Derks was president of Medline’s Durable Medical Equipment Division, where he had global responsibility for all new product development, manufacturing, and marketing for a wide variety of medical equipment. Derks holds a MBA-Marketing and a BS-Industrial & Systems Engineering, both from the University of Wisconsin-Madison. He is also CPIM certified through APICS. Derks holds multiple patents, and is a frequent speaker at national conferences, Stanford University, MIT, Northwestern, and the University of Wisconsin. He is also an adjunct faculty member with the Illinois Institute of Technology where he teaches a class on business innovation. Rich has published numerous articles on creativity and innovation, and is a past columnist for Product and Process Innovation.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2015
• Language: English
• ISBN 10: 1508515476
• ISBN 13: 9781508515470
• Binding: Paperback
• Edition number: 1
• Number of pages: 80